Yesterday, RIM announced fiscal 2009 fourth quarter earnings. The report shows that the BlackBerry series of strong sales of mobile phones, RIM the fourth-quarter net profit rose 37% to $ 710,100,000 on revenue of 40.8 billion U.S. dollars, 18% increase over last year. in the industry know that in the smart phone market, Apple's iPhone and RIM BlackBerry are known for high profits, is considered the most direct competitor, the Apple iPhone since last year the growth rate and market share increase , and bad-mouthing the industry optimistic about the iPhone becoming a strong voice of the BlackBerry.
said market share and growth rate, in the past 2009 years, Apple's iPhone shipments reached 25.1 million, far exceeding the 13.8 million in 2008 Ministry of global market share reached 14.4%, while RIM's BlackBerry with 34.5 million and 19.8% market share compared to a gap still exists, but the rate of growth, 81.9% of Apple's iPhone is the BlackBerry 1.7 times the growth rate of 46.2%. do the same momentum in the development go on, in the near future, iPhone is not beyond the BlackBerry will not be avoided. If this is a broader market forecast, then the product, positioning, marketing strategies, with based on the BlackBerry is also facing strong pressure iPhone.
as is the pursuit of high profits with smart phone manufacturers, Apple's iPhone and Blackberry occupy the entire smart phone market nearly 66% of the profits. and the profits from the status of each of the parties , the current BlackBerry is also slightly higher than the iPhone. However, given the growth of high-speed iPhone, BlackBerry has felt the pressure last year, which is mainly reflected in the third quarter of last year, BlackBerry had an average price of 320 U.S. dollars lower than the first quarter of $ 357 and $ 345 for the second quarter, and compared, iPhone's price has not been much impact, on the contrary, the wholesale price has moved from the third quarter of 2009 increased to $ 588 638 in the first quarter of 2010 U.S. dollars, at the same time, the new iPhone carriers to 15. This drop a liter, for both the BlackBerry market share or profits can be caused by different levels of compression.
other is in the application, Although the BlackBerry is primarily intended for users of the enterprise market, the application development industry and has certain limitations, but the APP World in 2000 with the Apple iPhone, a variety of applications in the App Store than 150,000 kinds of applications or the difference too more, not to mention the Apple iPhone RIM has decided where the consumer market penetration. for the consumer market is characterized by the absence of a large number of applications, it is hard to win Apple's market. Here the U.S. market research company Nielsen recently released may be more persuasive. The report shows that the average iPhone applications install each reached 37, compared to the BlackBerry application installation was only 10. this point of view, the so-called BlackBerry a consumer market (ie iPhone) where market penetration is not enough. Perhaps just as U.S. stocks comment said, the lack of advantages, the biggest barriers blocking opponents. But the iPhone has already begun to attack the barriers to the. This is mainly due to iPhone in the outstanding performance of the smart phone market, attracting a large number of software developers to develop applications for. For example IBM In the exhibition this year for the Apple iPhone application development enterprise social networking. These applications include real-time information, secure encrypted e-mail and collaboration features with Apple, IBM will be referred to as In addition, Oracle's Business Indicators applications already store of Apple's most acclaimed software that enables users to complete the financial management, human resources management, supply chain analysis, etc., and can be real-time warning. and these are most proud of BlackBerry applications. According to the latest analysis of Deutsche Deutsche Bank report, iPhone will be able to grab the enterprise market of about 200 million users in the field of enterprise-level business market share will increase 7%. and above the penetration of BlackBerry force compared to, I believe that iPhone applications on the BlackBerry more penetration.
last is product and market strategy in the future, Apple's iPhone this year there will be new products out, such as rumors of a version of CDMA, and 4G, but also There is more than in the United States may be carriers by means of cooperation, which is likely to continue to push iPhone sales rise. but the BlackBerry does not seem in this respect what substantive measures. In addition, an official with the Apple iPad market, Apple from the iMac, iPhone, iPad App Store and related applications will be more complete consumption system, synergistic effects of the market will attract more users. and said to attract users, it may be more unfavorable for the BlackBerry. Crowd Science Company provided by the survey, Apple iPhone, customer loyalty is 90%, while 40% of BlackBerry users to buy the Apple iPhone, 32% said they would choose Google's Android smart phone Nexus One. This is from one angle, the brand BlackBerry users loyalty far less than Apple's iPhone.
every indication that, while RIM's BlackBerry is still ahead of Apple's iPhone, and that itself is still growing (this is more due to the smart phone market is huge room for growth), However, the challenges of iPhone is almost here, the awareness of the BlackBerry should be prepared, because the momentum of development from Apple now see, it is difficult for his opponents to be able to effectively block its advance.
No comments:
Post a Comment